It’s what we do regularly that impacts our health and performance.

New habits grow from simple, doable changes that we can be consistent with.

Jampacked Nutrition - Holly Murphy - A smiling woman with blonde hair and four young girls hugging at the beach, with ocean and forest in the background.

Hi, I’m Holly, an Associate Registered Nutritionist (NSNZ). I have a background in sports nutrition, exercise physiology, and health behaviour change, which I’ve applied in both the fitness industry and my nutrition practice.

As a mum of an active, growing family and someone who leads an active lifestyle myself, I understand first-hand the daily demands of fuelling well. My passions include health, sport, exercise, the outdoors, family, and helping people — all of which inspired me to create Jampacked.

‘Jampacked’ reflects my approach to nutrition: giving your body everything it needs to thrive. Like jam, my advice is simple to apply — but behind the scenes, it’s packed with science and personalisation. You’ll get advice that’s evidence-based, practical, tailored, and easy to follow, so you can feel confident in fuelling your life well.


Two bottles of mango juice, a sliced mango, a glass of mango juice, and a yellow curly straw on a pink background with green leaves.
Arrangement of fresh vegetables including lettuce, cherry tomatoes, dill, radishes, green onions, Swiss chard, parsley, and carrots on a yellow background.

Qualifications & Experience

  • Associate Registered Nutritionist, Nutrition Society of New Zealand

  • Postgraduate Diploma in Health Sciences with Distinction (Human Nutrition), University of Otago

  • Bachelor of Physical Education (Exercise Prescription and Management), University of Otago

  • Former Personal Trainer (12+ years)

  • Tutor for future personal trainers, teaching anatomy, physiology, nutrition, strength and cardiovascular training, injury management, and support for people with diverse needs

Want to know what working with us looks like? Here’s a clear breakdown of sessions, plans and pricing.

If you have health insurance, please check your policy, as you may be able to claim back all or part of your consultation costs when seeing a Registered/Associate Registered Nutritionist.

Pricing & Plans
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